What you need to know
The internet opens a mind boggling number of possibilities. Today, any business or individual can be a television station, radio station, newspaper, magazine and publisher. And, it costs almost no money to create this Internet media empire. You now have the opportunity as a business or individual to influence literally millions of individuals for basically, pocket change.
What works for you is that social media makes everyone you touch, a center of influence within their circle of contacts. That includes your employees.
If you don't already have a signed document that outlines your dealership's policies related to Internet usage, onsite and off, I suggest you create one or face possible public embarrassment at a later date.
One of the key features of his document should exlain that all employees were hired for many reasons. Being a good will ambassador of the dealership on-duty and off is part of that expectation. The financial security of all of the other employees at the dealership is in the employee's hands each time they update any of their social media platforms.
(1) All infographics on this page are published in the largest format available to us however, some of the content contains print so small it's hard to read. May we suggest a free "magnifying glass" type software we use on our computer called, "ZoomIt". It's from Microsoft, it's free, easy to use, and we've had it on our computers for over a year without any technical problems of any kind. It will help reading really fine print. Here is the download site:
(2) You might want to use a pad and pen to take notes. These infographics are loaded with useful information. You're not going to need to know everything on each graphic but, there are tons of gold buried in these graphics. I don't know specifically what you need to know so, here's everything we have so far.
Suggestions for Using Social Media by Department Heads & Sales Staff
Every social media platform you use to build new relationships, friendships and attract new customers is going to ask you for a profile. The top objective in working with social media is to build trust in who and what you are. If you open accounts months apart and answer profile questions in different ways, it might appear that you're not always reliable or trustworthy.
We've included a pdf download that has 36 common profile questions you need to be prepared to answer as you open accounts. Our suggestion is be prepared to answer these questions in the same way across all platforms.